Previous studies on impulsive buying in the Chinese context, such as Luo et al. (2021) and Chen et al. (2022), were limited to specific segments and locations, whereas the current study includes a broader audience of respondents over 18 years old across various occupations and locations.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

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• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (1)

• impulsive buying concept