Richard Thaler's framework for behavioral economics identifies that people act irrationally due to differing social preferences, emotional states, time preferences, and cognitive biases.

Authors

• Person: Angela Chen Organization: Berkeley Economic Review
  Applying Behavioral Economics to Marketing, Policy, and Beyond

Sources

• Applying Behavioral Economics to Marketing, Policy, and Beyond econreview.studentorg.berkeley.edu Angela Chen · Berkeley Economic Review via serper

Referenced by nodes (2)

• emotional state concept
• behavioral economics concept