Anchoring and Adjustment is a behavioral economics phenomenon where an irrelevant number or non-numerical value serves as a reference point, influencing a person's subsequent judgments and behavior.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• Anchoring and Adjustment concept