From an evolutionary perspective, the mere exposure effect may have developed to help humans identify safe environments, foods, and people by associating familiar objects with a lack of threat.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• mere exposure effect concept