Implicit Response Time (IRT), Implicit Preference Testing (IPT), and Implicit Association Testing (IAT) measure conscious and unconscious response times to external stimuli using latency measures.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Implicit Association Test concept