Loss aversion is a behavioral bias where individuals generally prefer to avoid losses rather than acquire equivalent gains, which can lead to overly conservative investment strategies and a reluctance to take necessary financial risks.

Authors

• Person: Dr. Dawn M. Carpenter Organization: LinkedIn
  Mind Over Money: Behavioral Economics and Financial Decision ...
• Person: Not available Organization: ATB Wealth
  5 common behavioural investing biases - ATB Financial

Sources

• Mind Over Money: Behavioral Economics and Financial Decision ... www.linkedin.com Dr. Dawn M. Carpenter · LinkedIn via serper
• 5 common behavioural investing biases - ATB Financial www.atb.com ATB Wealth via serper

Referenced by nodes (2)

• financial risk concept
• Loss aversion concept