Baby boomers may prioritize stability and inclusivity in branding due to traditional societal norms, whereas Generation Z's alignment with social values is more critical and issue-focused, shaped by digital exposure to social justice and inclusive narratives.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (2)

• Generation Z concept
• baby boomers concept