The attraction effect occurs when a clearly inferior 'decoy' option is added to a choice set, which subsequently boosts the preference for a similar but slightly superior 'target' option over other alternatives.

Authors

• Person: Beatty A, Moffitt R, Buttenheim A Organization: National Academies Press
  Development of Behavioral Economics - NCBI - NIH

Sources

• Development of Behavioral Economics - NCBI - NIH www.ncbi.nlm.nih.gov Beatty A, Moffitt R, Buttenheim A · National Academies Press via serper

Referenced by nodes (1)

• The Attraction Effect concept