Executives acknowledge the effectiveness of conditioning techniques but emphasize the ethical responsibility of using these methods transparently, noting the fine line between conditioning and manipulating consumer behavior.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• consumer behavior concept