Unfinished tasks create a cognitive tension or mental load that keeps the tasks active in a person's memory, creating an internal drive to complete the task to reduce psychological discomfort.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• Zeigarnik Effect concept