Ravi Dhar asserts that while behavioral economics has not solved all marketing problems, increased interaction between the scientific and business communities, such as the establishment of behavioral science arms at Ipsos and WPP’s Kantar, will provide more solutions.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• behavioral economics concept
• Ravi Dhar entity