Booking.com utilizes social proof and the Fear of Missing Out (FOMO) by displaying real-time information, such as '10 people are looking at this room right now,' to pressure consumers to book faster.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• Booking.com entity