Cognitive dissonance occurs when individuals feel compelled to resolve the discrepancy between the time and effort invested in a task and the value of the resulting product, such as when a consumer assembles an IKEA shelf and subsequently values it more highly.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• cognitive dissonance concept