Anchoring and Adjustment is a behavioral economics phenomenon where individuals use a heuristic reference point to make decisions, allowing marketers to set price expectations and influence product choices.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• Anchoring and Adjustment concept