Insurance companies use 'loss aversion'—the tendency to prefer avoiding losses over acquiring gains—to drive sign-ups by stressing what a consumer stands to lose by not being insured.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (1)

• Loss aversion concept