The seven psychological principles identified for use in marketing are the commitment and consistency bias, the anchoring bias, the paradox of choice, social proof, the reciprocity effect, the mere exposure effect, and the Pygmalion effect.

Authors

• Person: Not available Organization: WordStream
  7 Easy Marketing Psychology Tactics that Work (+26 Examples)

Sources

• 7 Easy Marketing Psychology Tactics that Work (+26 Examples) www.wordstream.com WordStream via serper

Referenced by nodes (3)

• social proof concept
• mere exposure effect concept
• paradox of choice concept