Marketing strategies leveraging the IKEA Effect include offering 'design it yourself' platforms, such as Nike By You, and selling DIY kits that require users to assemble their own products, such as LEGO sets.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• Nike entity