Advancements in machine learning and natural language processing (NLP) enable companies to segment their customer base using real-time emotional profiles in addition to traditional demographics.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (2)

• natural language processing concept
• machine learning concept