Peer influence on consumer behavior can manifest directly through social media recommendations or indirectly through aggregated user behavior.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (2)

• consumer behavior concept
• social media concept