The framing of alternative decisions can determine whether possible options or outcomes are perceived as an overall loss or gain relative to a reference alternative.

Authors

• Person: Beatty A, Moffitt R, Buttenheim A Organization: National Academies Press
  Development of Behavioral Economics - NCBI - NIH

Sources

• Development of Behavioral Economics - NCBI - NIH www.ncbi.nlm.nih.gov Beatty A, Moffitt R, Buttenheim A · National Academies Press via serper

Referenced by nodes (2)

• framing concept
• Loss aversion concept