System 2 is a controlled mental process that represents rational thought and decision-making, requiring significant effort to focus attention, exert self-control, and create self-awareness.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (1)

• System 2 thinking concept