User-generated content, including reviews, ratings, and customer photos, creates a trust-based feedback loop that reduces consumer uncertainty and validates purchase decisions.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• user-generated content concept