Uber employs specific behavioral tactics such as displaying pop-ups that mimic surge pricing graphics to influence driver location, automatically queuing subsequent rides, using gamification strategies, and displaying pop-ups when drivers attempt to close the application.

Authors

• Person: Angela Chen Organization: Berkeley Economic Review
  Applying Behavioral Economics to Marketing, Policy, and Beyond

Sources

• Applying Behavioral Economics to Marketing, Policy, and Beyond econreview.studentorg.berkeley.edu Angela Chen · Berkeley Economic Review via serper

Referenced by nodes (1)

• gamification concept