Ravi Dhar, a professor of management and marketing at the Yale School of Management and director of the Yale Center for Customer Insights, argues that behavioral science aims to construct a uniform framework for understanding consumer behavior that traditional marketing has missed.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Ravi Dhar entity