claim
Facebook utilizes lock-in mechanisms including sunk costs (user registration, app installation, and interface familiarization) and indirect network effects, where the presence of more content producers attracts more content consumers, which in turn attracts more producers.
Authors
Sources
- Business ecosystems as a way to activate lock-in in business models link.springer.com via serper
Referenced by nodes (4)
- Facebook entity
- indirect network effects concept
- sunk costs concept
- lock-in mechanisms concept