BMW featured Arnold Schwarzenegger as Zeus and Salma Hayek as Hera retiring in Palm Springs, California, with an electric BMW, which evoked feelings of humor and curiosity, according to Daily Commercials.

Authors

• Person: Not available Organization: USC Applied Psychology
  Thinking vs Feeling: The Psychology of Advertising | USC MAPP ...

Sources

• Thinking vs Feeling: The Psychology of Advertising | USC MAPP ... appliedpsychologydegree.usc.edu USC Applied Psychology via serper

Referenced by nodes (2)

• humor concept
• California location