L. Alvino, R. van der Lubbe, R. A. Joosten, and E. Constantinides (2020) analyzed consumer behavior and brain activity during wine tasting experiences to determine consumer preferences.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• consumer preferences concept
• consumer behavior concept