Millennials and Generation Z possess an intrinsically high comfort with technology, conditioned from an early age by the integration of digital tools into everyday life, leading them to perceive digital convenience as a norm.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (2)

• Generation Z concept
• Millennials concept