Jorge Barraza, Ph.D., Program Director and Assistant Professor in the online Master of Science in Applied Psychology program at USC, states that emotion is a core aspect of advertising.

Authors

• Person: Not available Organization: USC Applied Psychology
  Thinking vs Feeling: The Psychology of Advertising | USC MAPP ...

Sources

• Thinking vs Feeling: The Psychology of Advertising | USC MAPP ... appliedpsychologydegree.usc.edu USC Applied Psychology via serper

Referenced by nodes (1)

• advertising concept