The basic premise of behavioral finance is that individuals are 'normal' rather than 'rational' and are therefore subject to cognitive biases, which are defined as misleading and falsely logical thought patterns.

Authors

• Person: Not available Organization: EDC Paris Business School
  Behavioral finance: the impact of cognitive biases | EDC Paris ...

Sources

• Behavioral finance: the impact of cognitive biases | EDC Paris ... www.edcparis.edu EDC Paris Business School via serper

Referenced by nodes (2)

• cognitive bias concept
• behavioral finance concept