Ravi Dhar focuses his research on developing a common language for marketers to understand and apply behavioral science, noting that reading books alone is insufficient for implementation.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• Ravi Dhar entity
• behavioral science concept