Offering products for free is a tactic based on the Certainty Effect because it provides the consumer with the certainty that they will not experience the pain of losing money.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• Certainty Effect concept