Consumer behavior research views the term “nudging” as “old wine in new bottles” because the underlying social techniques were in use long before the term became public, as noted by Kroeber-Riel (1988).

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  Managerial marketing and behavioral marketing: when myths about ...

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• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• nudging concept