Ernest Dichter was a popular management consultant in many countries, partly because he formulated the catchy thesis that "sex sells," which aligned with the zeitgeist of the time.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Ernest Dichter entity