Silvera DH, Lavack AM, and Kropp F published 'Impulse buying: the role of affect, social influence, and subjective wellbeing' in the Journal of Consumer Marketing in 2008, which examines the impact of affect, social influence, and subjective wellbeing on impulse buying.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulse buying concept