Richard Thaler argues that companies must always use nudges for positive outcomes rather than negative ones, and he specifically criticizes businesses that automatically enroll free-trial customers into paid subscriptions without their explicit cancellation.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• nudges concept