The human brain associates familiarity with safety, reliability, and comfort, which causes repeated exposure to brand logos, advertisements, or jingles to increase their perceived likability.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• mere exposure effect concept