Cognitive dissonance occurs when there is a disconnect between actions and beliefs, such as when a consumer receives a free trial but does not purchase the product, leading them to justify the action by purchasing, subscribing, or providing positive feedback to reduce discomfort.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• cognitive dissonance concept