Corporate management must engage in an open dialog between different corporate functions and accept expanded corporate responsibility for negative market externalities, including adapting to changing market restrictions like environmental regulations.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• environmental regulations concept