Qualitative research accounted for approximately 15% of the studies examined in the review, utilizing methods such as in-depth interviews, focus groups, and thematic content analysis to explore personal experiences and subjective meanings behind impulse buying.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulse buying concept