In the book 'Thinking, Fast and Slow', Nobel Prize-winning economist Daniel Kahneman summarizes his life's work on economic decision-making using psychological concepts that can be applied to understanding the role advertising plays in economic decisions.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

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• Thinking, Fast and Slow concept