The 'remembered self' acts as the 'decider' that governs what individuals learn from living and influences future choices by memory rather than direct experience.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (1)

• remembered self concept