Arousal-inducing stimuli, including the erotic stimuli identified by Ernest Dichter, have high advertising effectiveness according to research by Kroeber-Riel (1979) and Singh and Churchill (1987).

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Ernest Dichter entity