While Galvanic Skin Response (GSR) is an effective measure for tracking emotional arousal, it cannot reveal emotional valence (the quality of the emotion), necessitating the use of complementary biometric sensors.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• Galvanic Skin Response concept
• emotional arousal concept