Emotional appeals, such as guilt over waste or pride in green living, are 30% more effective at influencing consumer behavior than facts alone, according to Bamberg & Möser (2007).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (2)

• emotional appeal concept
• consumer behavior concept