Creativity and entertainment in advertising have a statistically significant link with user interface (UI), and creative offers and displays of goods and services encourage Chinese customers to buy impulsively.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (2)

• user interface concept
• entertainment concept