Pozharliev R., Rossi D., and De Angelis M. (2022b) examined consumers' self-reported and brain responses to advertising posts on Instagram, specifically analyzing the effect of follower count and argument quality, published in the European Journal of Marketing.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Instagram entity