Haq M. and Abbasi S. developed a double mediation model showing that hedonic consumption and emotions have an indirect impact on impulse purchase behavior.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• Emotions concept