Joel Rubinson, founder of Rubinson Partners and former chief research officer at The Advertising Research Foundation, asserts that Richard Thaler's nudge theory carries significant weight in the field of marketing.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (3)

• marketing concept
• Joel Rubinson entity
• nudge theory concept