In marketing research, fMRI is applied to study sustainable fashion consumption, branding, social networking site (SNS) marketing, healthcare decision-making, AI acceptance, click-through rate (CTR) behavior, corporate social responsibility (CSR) communication strategy, and word-of-mouth (WOM) effectiveness following product harm crises.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• branding concept